Leadgrow
How We Helped Leadgrow Scale Their Outbound Sales Operations Without Adding Overhead
35%
Increase in positive replies captured
2x
Faster speed to lead
75%
Reduction in onboarding overhead per new client
100%
Improvement in operational efficiency
Mitchell Keller
Co-Founder
@
Leadgrow
"Cognaite automated something that was taking up 50% of our business operations. They're excellent consultants when you want to scale beyond your current limitations. The speed of delivery and how targeted their understanding was to our specific business was impressive."
Client Name
Leadgrow
Industry
Outbound Sales Agency
Company Size
Outbound Sales Agency
Headquarters
UK
Service
Unified Airtable inbox management system with automated client onboarding
Timeline
6 Weeks
Challenges
Leadgrow was managing outbound campaigns for 7+ clients, sending millions of emails monthly. Despite their success, their inbox management was fragmented across multiple native email tools and workspaces, with only a basic Google Sheet for central tracking.
This scattered approach created critical business risks:
Lost Revenue Opportunities: Positive replies and booked calls were being missed in the chaos
Slow Response Times: Manually searching across platforms delayed lead follow-up
Scaling Bottlenecks: Each new client required significant manual setup and added operational complexity
No Uniform Process: Without standardized workflows, growth meant proportional increases in administrative overhead
As Mitch, Leadgrow's founder, put it: the inbox management was consuming "50% of the business's operational capacity."
Our AI Solution
We designed and built a centralized Airtable inbox management system that unified all client communications into a single, intelligent workspace.
Key Features Implemented:
Automated email aggregation across all client accounts
Smart categorization and priority routing of inbound replies
One-click client onboarding via automated form submission
Real-time reporting dashboard for performance tracking
Infrastructure management tools for system oversight
The Handover Advantage:
Rather than creating dependency, we built the entire system on Leadgrow's infrastructure, provided comprehensive documentation for common issues, and trained their in-house engineer to manage and modify the system independently.
The Transformation
Before: Scattered across multiple email platforms, manual tracking, missed opportunities, complex onboarding
After: Unified system, automated workflows, zero missed replies, streamlined scaling
The results speak for themselves:
35% more positive replies captured - previously lost opportunities now automatically surface
2x faster speed to lead - centralized access eliminates search time
Effortless scaling - new clients integrate seamlessly through automated onboarding
Operational independence - Leadgrow can modify and expand the system without external dependency
Key Takeaways
Revenue protection over time-saving: Sometimes the biggest ROI comes from preventing lost opportunities rather than just efficiency gains
Scaling without overhead: Smart automation can enable growth without proportional increases in operational complexity
Independence matters: Building solutions on the client's infrastructure with proper handover creates long-term value and trust